May 12, 2014
Home Tour: A Fashion Designer's Airy SoHo Loft
Freedom can be a rare feeling in the confines of a New York City apartment. But for designer Ariane Goldman, the creative force behind fashion lines twobirds Bridesmaids and HATCH Collection, and her husband, Max, it was a requisite. Goldman tells us her goal for her home was comfort and not to take it too seriously. "We want Charlie, our daughter, to be able be free," she says. "We even allotted one wall that she can draw on!" Luckily, the Goldmans' two-bedroom, one-bath SoHo loft offers 2,800-square-feet of prime real estate -- and a sleeping loft -- for child's play. With 13 bright windows, it's an inspirational place for Goldman and her husband, as well. "Living in an environment that makes me happy provides me fuel to bring that positive aesthetic to the two brands I've created," she says.
Despite the bright, happy airiness of her home, Goldman had one hurdle to jump: separating the experiences in her open loft space. "The living room, dining room, and kitchen are all in one space, so it's challenging to create a different aesthetic for each room," she says. "Full disclosure: I miss walls!" The designer turned to rugs and furniture to define each space, including a cushy English sofa from ABC Carpet & Home, and an antique mail chest used as a bookcase (which Goldman scored on eBay), which cordon off the living area. In the kitchen, a Moroccan Azilal rug anchors the breakfast area, and an island, which the family installed, separates the cooking area.
Goldman's distinct "modern eclectic," style and beautifully collected furniture collection helped to create cohesiveness throughout the space. White walls and neutral furnishings instill a sense of visual flow, and furniture pieces in a predominantly white or worn wood scape make it easy to move things around at a moment's notice. "We like natural woods with clean lines," she says. "We also love foliage as well as pieces with character."
When the family's extensive collection of potted plants aren't enough green, they escape to a home they own in the forests of East Hampton, NY. What a lovely way to live . . .
How do you personalise your rental apartment? Share your favourite tips in the comments.
Photographs: Reid Rolls
Styling Assistant: Megan West
|Matero Stool, $325, Clic General Store||Sienna Dresser, $995, Organic Modernism||Sag Harbour Bedding, from $85, John Robshaw|
|Custom Pillow, from $135, Eskayel||Safavieh Little Tufted Chair, $446, Rugstudio||Bonne Nuit Pillow, $72, Atelier Atsuyo et Akiko|
|Window Daybed, $549, West Elm||Andrew Neyer Crane Light, $175, Fab||Hanging Rattan Chair, $450, Serena & Lily|
|Living Room Sofa ABC Carpet & Home||Dining Room Pendant Moon River Chatte||Dining Room Chairs Moon River Chattel|
|Industrial Metal Coffee Table ABC Carpet & Home||Kitchen Azilal Rug John Robshaw||Rope Tassel Wall Hanging Caitlin Levin|
|Green Armchair Ochre||Kitchen Pendants Moon River Chattel||Metal Side Chairs 1stdibs|